Alex McShane
Brand activation specialist
Alex McShane has worked with Positive Impact for six years, starting first as an intern for the firm and now currently working as a Brand Ambassador and Manager.
McShane graduated from Montclair State University with a Bachelor’s Degree in Business Administration and a concentration in Sports, Events, and Tourism Marketing.
McShane assists Positive Impact with various projects for clients such as the Dr. Leon Smith Foundation, Team Walker, Army West Point Athletics and Horizon Blue Cross Blue Shield of New Jersey, working on fundraising events, sales and strategic planning.
McShane has been a Brand Ambassador at over a hundred events for Horizon BCBSNJ ranging from local 5K’s and walks to large-scale events such as the LPGA and Quick Check Festival of Ballooning. Her management of these events includes generating post event reports and communicating with the event staff as well as leading the team members.