Icc cricket world cup
Positive Impact was retained by the CWC 2007 Organizing Committee to review status of their twelve (12) stadia in eight Caribbean Islands and Guyana, South Africa and developed plans to maximize revenues from hospitality. They worked with the master concessionaire to upgrade and effectively manage rights for all food, beverage and hospitality services to the 1 million+ fans, sponsors and VIP’s in attendance. The firm recruited volunteers and programmed hospitality and concession spaces. Programming priorities centered around improved use of existing space and creating overlay elements to meet stakeholder needs.
