Memphis Grizzlies
Positive Impact was retained by the then Vancouver Grizzlies to work with a team of experts performing a strategic analysis of relation’s options for the struggling NBA franchise. As part of the study team, Positive Impact analyzed seven US markets examining characteristics of each that would be used to predict success or failure in each of the market relation options. Criteria examined included demographic strengths, broadcast opportunities, funding assistance from secondary sources, growth potential of marketing, corporate strength of each market, etc. Ultimately, the ownership reviewed the analysis and recommendations and settled upon Memphis, Tennessee.