Did Someone Say Six?! BIG3 Continues to Heat Up the Summer Sports Landscape with Positive Impact

The Positive Impact Event Production Team Joins the BIG3 for a 6th Straight Season!

What an incredible season it was as Positive Impact produced over 50 hours of professional basketball, airing live on CBS, for Ice Cube and Jeff Kwatinetz’s BIG3 Fireball 2023 Summer Basketball League.

The 6th season had Positive Impact again overseeing all game operations, in-venue commercial fulfillment and game entertainment in nine US cities – all full-sized venues that host major US professional franchises.  We finished up the season producing the All-Star Game and Championship Game in London’s famous O2 Arena.  Not a bad end to the summer!

Increases in attendance and viewership certainly indicate that this fast-paced, highly competitive brand of professional basketball will be around for years to come.