Tots Anyone?

For the second year, Positive Impact has been retained by B&G Foods to manage and staff several on-site activations at MetLife Stadium to showcase their Green Giant brand.  The activations, which take place during select New York Jets games, are designed to create awareness for Green Giant and increase consumer engagements by offering samples and handouts of the brand for trial to ultimately inform purchasing decisions. purchase.  Positive Impact handles the management of each event from start to finish by training and staffing brand ambassadors who  set up the activation space,  distribute product and work with on-site concessions operations to ensure product is available and ready to be served safely.

We have not yet been asked to hop inside the Green Giant mascot outfit, but we are a full-service agency…who knows!?