BIG3 Retains Positive Impact Ahead of 4th Season

Positive Impact is proud to announce that BIG3 basketball has retained Positive Impact for a 4th year to carry out event management responsibilities for the exciting 3 on 3 professional league.

Founded by entertainment industry executive Jeff Kwatinetz and actor, rapper, and filmmaker Ice Cube, BIG3 is back and will play a “modified bubble-format” with its 10-week season taking residencies in Las Vegas, New Orleans and the Bahamas.

Once again, Positive Impact will be the prime venue liaison and handle building operations, game production, game day operations, ticketing, coordinating in-game graphics and entertainment, assisting in team, player and talent coordination and game day integration with broadcast partner CBS to ensure on-air timings are executed efficiently.