Horizon Blue Cross Blue Shield of New Jersey Extends Contract with Positive Impact

Horizon Blue Cross Blue Shield of New Jersey (HBCBSNJ) extends relationship with Positive Impact (PI) marking its 10th consecutive year of collaboration. In addition to providing end to end sponsorship services, Positive Impact takes a leading role in sponsorship negotiation, event activation, creative design elements, operations, reporting and helping to strengthen relationships with key stakeholders and members. In 2021, because of COVID-19, Positive Impact will continue to pivot and remain flexible to ensure meeting the business needs of HBCBSNJ through flawless execution, strategic insight, industry expertise, knowledge and a dedicated team.

About Horizon Blue Cross Blue Shield of New Jersey

Horizon Blue Cross Blue Shield of New Jersey, the state's oldest and largest health insurer is a tax-paying, not-for-profit health service corporation, providing a wide array of medical, dental, vision and prescription insurance products and services. Horizon BCBSNJ is leading the transformation of health care in New Jersey by working with doctors and hospitals to deliver innovative, patient-centered programs that reward the quality, not quantity, of care patients receive. Learn more at www.HorizonBlue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association serving approximately 3.5 million members.